It is not right for the world or for anyone to define ‘beauty’ as ‘perfection’. Because it is not true. Each and everyone of us has “a version of beautiful” and we should believe in it so much that others could actually see that when they look at us.
Collaboration with BT : Brand Consultancy, Content & Engagement
The Ask: Break down the barriers of organisational hierarchy and cross departments politics to improve our ways of working.
The Leaping Point: “Bring Your True Selves To Work”
Layang Services: SWOT analysis, interviews with all key stakeholders, value workshops and build overall brand strategy. Includes content creation, events management, ongoing calendar of engagement activities and internal comms.
Awards won: Best UK Band 2018 & 2019, 1st runner-up Best Global Band 2019
Collaboration with Vodafone MIN: Brand Consultancy, Content & Engagement
The Ask: Change the current organisation behaviour on ‘diversity and inclusion’ – from apathy to empathy.
The Leaping Point: “Diversity is being invited to a party. Inclusion is being asked to dance.”
Layang Services: SWOT analysis, interviews with all key stakeholders, value workshops and build overall brand strategy. Includes content creation, events management, ongoing calendar of engagement activities and internal comms.
Awards won: Finalist (D&I Company of the Year) and Highly Commended (Best D&I Initiative), The Drum Marketing Awards, 2020 & 2021
Collaboration with Bandjamm: Brand Consultancy, Website Creation & Maintenance, Social Media Content & Engagement
The Ask: Relaunch the CIC with a sharp new personality and brand identity, differentiating their USP in the community and the entertainment industry.
The Leaping Point: “Meeting Bandjamm is like meeting family. Coming to Bandjamm is like coming home.”
Layang Services: SWOT analysis, interviews with all key stakeholders, value workshops and build overall brand strategy. Website wireframe strategy, design, build and maintenance. Also includes social media content creation, monthly events management, ongoing calendar of campaigns and customer comms.
Collaboration with LeanIn.Org: Employee Engagement
The Ask: Set up a LeanIn.Circle to break the stigma of sharing personal heroic stories in the corporate world.
The Leaping Point: “It takes more courage to be vulnerable than to be brave.”
Layang Services: Identify the group focus, content curation, sourcing of internl and external speakers, organise bi-weekly F2F meetings, written testimonials and activation (internal comms).
Collaboration with Vodafone Defence & FYE Tango: Launch Video
The Ask: Create a new, unconventional spin to kick-off the new Vodafone Defence proposition.
The Leaping Point: “When Strength meets Aglity… just like in tango.”
Layang Services: Develop response to brief, craft positioning message, artist negotiation & casting, creative production and joint promotion plan, including securing buy-ins from clients.
Award won: Silver – Best Sales Enablement, B2B Marketing Awards 2021
Collaboration with Vodafone MIN & Bandjamm: Launch Video
The Ask: Commission a grassroot artist from the minority group to write an original song to launch MIN.
The Leaping Point: “#WillYouInviteMe – Let’s Dance!”
Layang Services: Develop response to brief, craft positioning message, artist negotiation & casting, creative production and joint promotion plan, including securing buy-ins from clients.
Awards won: Finalist (D&I Company of the Year) and Highly Commended (Best D&I Initiative), The Drum Marketing Awards, 2020 & 2021
Collaboration with Bandjamm: Community Campaign Video
The Ask: Shock the public to take action in preventing domestic violence, without showing the actual violence.
The Leaping Point: “Fear ain’t enough to make you leave your hell… you need strength.”
Layang Services: Develop response to brief, craft positioning message, artist negotiation & casting, creative production and joint promotion plan, including securing buy-ins from clients.
Collaboration with Bandjamm: Community Campaign Video
The Ask: Change the perspective of how the non-black community consume stories of the black community.
The Leaping Point: “Everything in the media is not just a story. It’s someone’s real life.”
Layang Services: Develop response to brief, craft positioning message, artist negotiation & casting, creative production and joint promotion plan, including securing buy-ins from clients.
Collaboration with SMEs/ start-ups/ freelancers : Brand Credentials Video
The Ask: Identify their brand personality, valuesm and most importantly their USP.
The Leaping Point: “Who are you? What is so special about you? Why choose you?”
Layang Services: Review current resumes, interviews with the stakeholders, develop response to brief, craft positioning message, create a brand identity (look/ feel) and video production.
Collaboration with Vodafone MIN: Social Causes Campaign Video
The Ask: Create simple, informative and affordable videos that not generate awareness for global social causes but showcases the organisation’s brand identity and personality.
The Leaping Point: “We may be from different parts of the world, but we share the same passion, belief, concerns and pain.”
Layang Services: Develop response to brief, insights research, interviews with key stakeholders, craft video script and video production.
Collaboration with Vodafone MIN: D&I Cultural Insight Video
The Ask: Create simple, informative and affordable videos that not generate awareness for cultural celebrations but showcases the organisation’s brand identity and personality.
The Leaping Point: “… my mother/ father/ grandparents used to tell me or do this!”
Layang Services: Develop response to brief, insights research, interviews with key stakeholders, craft video script and video production.