LAYANG | CHRISTINA CHAN

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Brand Strategy & Proposition

Full SWOT analysis, deep dive with all key stakeholders, audit existing comms toolkit, brand personality workshops, overaraching strategy, brand whitepaper.

“Christina’s impact at Vodafone was truly remarkable. Through her extensive, diverse and varied experience Christina lifted Marketing to another level. She aligned Marketing strategically to the BUs/segments served. She embraced the challenge to build a fully integrated marketing plan. She developed an integrity between strategy, marketing and sales enablement. She championed the power of high impact marketing and communications across the business. She brought a client/service mindset to Marketing and the segments, and the business, materially benefitted. Christina is a powerhouse. She synthesises information at lightning speed. She operates to high standards, both for herself and for others. Her commitment is incredible, she is willing to challenge the status quo to achieve excellence and she is brave. You made a difference and our business benefitted Christina. I applaud you.”
Athena Ainsworth
Managing Director, Restore Technology
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Marketing Plans

Full SWOT analysis,  deep dive with all key stakeholders, overall overarching framework to consolidate – towards one multi-layered plan, one budget, one team.

“Christina is a breath of fresh air. What is needed from a marketing organisation is energy, creativity, collaboration and customer empathy. Christina has loads of all of these and continues to drive ever more creative ideas and thinking. This is mixed with a real genuine passion for customers. The quality of what she produces is untouchable, in attention to detail, quality and creativity. I mean really high quality fresh material too. For me it’s not a process but a way of thinking, acting and being. As the CIO for our major and public sector customer markets I continue to be thoroughly impressed at every turn by what Christina and her team turn out. She drives quality and energy in her team too and collaboration is a real strength – I’ve seen that first hand with my team. Marketing into the B2B market is not an easy thing. It’s certainly never easy to continue to be creative in different ways too, bringing different ideas to the front, to challenge the usual norms. But...every event and campaign that Christina have overseen has been first class – in creativity, execution and quality.”
Phil Baulch
CIO of Major Corporate and Public Sector, BT, London
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Integrated Advertising Campaigns

Overall comms strategy, identify USP & customer journeys, develop creative ideas, multi-channel activation and results optimisation. 

“I have been working with Christina when I was working for Nokia. I really got to know Christina when she was one of the project managers for one of Nokia's most successful launches ever. Christina works hard and never gives up, she understands the long term vision and strategy and has great capabilities to bring the long view to concrete operational actions. Christina was responsible for a global development and execution of marketing activities and had the responsibility to coordinate with all the local marketing departments, she did that with a very dedicated and motivating approach. She takes responsibility and makes decisions accordingly, she always delivers what is promised in time, and often a bit more. She is a pleasure to work with and she has a good portion of humour as well. If you want to get something done, work with Christina!!”
Mads Winblad
Business Mentor and Partner, Byriel & Partners, Copenhagen
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Disruptive Change & Transformation

Total organisation revamp, leadership deep dive workshops, identify new initiatives and cut through disruptive executions or new channels.

“I worked with Christina across three agencies: starting with her first job as an Account Executivein Leo Burnett KL, right up to Group Account Director in BBDO Malaysia and Singapore. As such, I had an excellent view of Christina's evolving talent and transformational capabilities during her formative years in the workplace. Even as a junior member in the team, she demonstrated abilities that far exceeded those of her peers and combined with a laser-like focus and intensity towards her projects and responsibilities, it is no surprise to me that Christina's career has taken a constantly accelerating upward trajectory in the past 10 years since I worked with her. Christina's list of achievements are far too numerous to mention here, even for those early years, but suffice to say that she excels in situations where she is confronted with obstacles which are generally considered by conventional wisdom to be insurmountable. She then takes great pride in proving that conventional wisdom isn't always right. In military parlance, she is what might be described as, a "force multiplier", and in those instances where the odds might be stacked against your favour, having Christina on your team might make all the difference.”
Andrew Leong
Managing Partner, Leo Burnett / Arc Worldwide Malaysia
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Internal Comms & Engagement

Together with internal stakeholders, formulate the concept based on expected outcome, manage overall creation of content, speakers and full comms plan with different engagement activities. 

“I have attended many kick off events over the past few weeks and yesterday the final VGE event run by the CEO,  but on reflection the VGE UK kick off we held a few weeks ago was by far the best in its construct and especially the content. We have always been well supported in VGE events but Christina took it to another level of personal and professional support and time given to the team. The slides, videos and flow was perfect and so well received across VGE UK and in a time of a massive organisational and structural change and hit the mark with everyone.    I am a great believer in acknowledging talent and those people that do that bit extra that  differentiates them and Christina is one of those talents.”
John Di Paolo
Head of VGE, Vodafone UK
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Diversity & Inclusion

Build overall strategy, run focus groups to identify the target audience motivations, formulate a unifying platform, develop full comms plan with different activities/ content and roll-out schedule.

“You have been a real inspiration on the D&I front; this is extra-curricular but you have really led the way in this space, especially with Change Bandits... applying your experience and creativity which has helped create some fantastic outputs/ campaigns to promote a healthier culture. With this and the Lean-in Circle that you have been running has really helped open peoples eyes to some really important subjects. Your character and approach has helped create a very safe environment for people to really open up. You will have a big impact wherever life takes you.”
Sandip Thakrar
Finance Director, Major Corporate and Public Sector, BT, London
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